Boss Betty is a media company on a mission to create gender-equal workplaces across the U.S., and, eventually, the world. (No small dreams here!)
Our reporting highlights the work women do across industries and explores the barriers to workplace gender equality as well as the potential solutions. Boss Betty‘s content is for female executives and managers — and those aspiring to that level — as well as anyone with an interest in creating a better and fairer corporate world. We certainly hope that’s just about everyone!
The World Economic Forum recently estimated that it would take 202 years to close the economic gender gap. We need and deserve a more equitable future — which means a better future for all — now.
Who’s behind Boss Betty?
Heather Grossmann specializes in launching newsrooms and new revenue products for media organizations. Prior to starting Boss Betty, she was executive editor of growth & strategy at The Real Deal, where over five years she grew the brand nationally and internationally, overseeing everything from editorial expansion and audience development to marketing and profit maximization.
Previously Heather was associate publisher at the local news site DNAinfo.com, which operated in both New York and Chicago. She started as a political reporter then editor at DNAinfo, then took some time out of her five-year tenure there to launch MetroFocus, a news and culture website and TV show for WNET/Thirteen, NYC’s local PBS station. Heather also worked extensively in business development and event production for various media companies. She has a master’s degree from the Columbia University Graduate School of Journalism.
Leela de Kretser, Managing Editor @Reuters.com: Leela is an expert in digital journalism, newsroom set-up and management, media strategy and revenue optimization. She was previously the editorial director and publisher at the award-winning neighborhood news site DNAinfo.com. Leela worked with Michael Wolff on a biography about Rupert Murdoch and at the start-up aggregator Newser.com. She serves on the board of CUNY J-School’s Center for Community & Ethnic Media.
Carla Zanoni, Audience Development Director @ TED: Formerly the editor of audience and analytics at the Wall Street Journal, Carla leads TED’s audience acquisition and growth strategies across its global, multi-channel footprint, with an emphasis on expanding analytics, social media and digital community development.
Julie Shapiro, Senior Enterprise Editor @ NBC News Digital: Julie oversees features and long-form reporting on a range of topics at NBC News Digital, including criminal justice reform, the dark side of the internet, problems in public housing and the way climate change affects our daily lives. She previously worked as deputy editor at Time.com, where she managed the breaking news desk and ran Time Labs, a data visualization and interactive team.
Duy Linh Tu, Professor and Director of the Digital Program @ Columbia’s Graduate School of Journalism: In addition to a full academic slate at Columbia, Duy is a co-founder and the creative director of Resolution Seven, a documentary and commercial production house. He is also the author of “Feature and Narrative Storytelling for Multimedia Journalists” and shoots, produces and consults for publications including The New York Times and The Washington Post.
Jen Sabella, Co-Founder & Strategy Director @ Block Club Chicago: Prior to founding the nonprofit newsroom Block Club Chicago, Jen was deputy editor and director of social media at DNAinfo Chicago, a site she helped launch in 2012. Before joining DNA, Jen was HuffPost’s Chicago Editor and a breaking news reporter at the Chicago Sun-Times. She also co-hosts The Girl Talk, a monthly conversation series and podcast featuring influential Chicago women.
Amir Korangy, Founder & Publisher @ The Real Deal: Amir is the founder and publisher of the business media company The Real Deal. Prior to launching TRD, he held several positions at Yahoo. His first foray into publishing was a weekly newspaper called South of the Border, which targeted expats living in Baja. Amir sold the paper within its first year of existence and went on to found The Washington Free Press, a weekly tabloid challenging DC’s conservative media culture, which he also sold.
Sabrina McMillin, Senior Account Manager @ Grey Horse: Sabrina works in audience engagement, events and public relations at Grey Horse, a full-service feminist communications agency in New York. She is passionate about building digital communities for a wide variety of nonprofits, companies and individuals, including the United Nations, Mailchimp Presents, and Pat Mitchell. Previously the social media coordinator at RealClearPolitics.
Kaelea Ann Sim Sand of kaejlig designed the Boss Betty logo; Rosie Pringle’s Jungle Method designed and built the website; and Carrie Lapolla created the icon and portrait illustrations, as well as much of the other art you see on Boss Betty.